Fading borders and shortening distances in a world that is becoming smalle necessitates the collaboration of individuals from different cultures to reach common targets and to speak a common language despite having different native languages. Lack of intercultural sensitivety and awareness result in misunderstandings and destructive clashes that impede the expected performance.

Workers from different cultures attending this program find the ways to express themselves effectively and compatibly with the norms of the Turkish culture. At the end of the program comprising the detailed analyses of the targeted Turkish cultural values and the effects of these values on communication, management and styles of doing business, the attendees would acquire the knowledge and the skills to be more effective in running business with Turkish employees.

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