Achievement of the intended targets of those who work in interdependent business relationships relies on the realisation of the targets of the other party. In realising the objectives in ‘targeting’ the characteristics of the Turkish culture come into play.

In this business simulation, the aim is to see ‘big’ picture, and establishing a win-win strategy. In this activity, doing well in one’s own business is not enough for success unless the the other party also performs well.

The characteristics required for being an effective team will be observed by means of the messages emphasized in relationship management, importance of mutual trust, the value of information sharing, strategy development, time management and creativity.

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