Corporate vision is the picture of the future aimed to reach, whereas corporate mission answers the question on why the institution exists, hence, expressing the determination to achieve the vision.

Defining the company values and creating the correlated vision and the mission, ensuring their adoption by the employees gives meaning to the business targets, increases worker motivation and raises the company performance.

Intelligible explanation of the values, vision and the mission so as to ensure their acceptance by the workforce, their compatibility with the applications in business life and ethical priciples, indication of the pathway to the strategic decisions and their representation of the institution are absolute requirements.

The BaltaƟ Group consultants work together with company leaders in establishing the vision and the mission by implementing rational techniques.

Share Article